Search Engine Utilisation

Google . Bing . Yahoo



Claim the Listing: Having a business owner claim a listing helps to validate the information and establish that the business is active, helping increase “trust ranking” factors. One of the hardest issues for local search engines and online directories to handle is figuring out which businesses have expired so that they can remove their listings from the databases. It’s reasonable to think that businesses which have some signal indicating they’re active will be more likely to be presented. Sync Your Information: The core contact information needs to be consistently shown in all major places including in Bing Local. The basic contact data is the Business Name, Address, and Phone # (known as the “NAP”) — and the website’s URL.

Add Images: One striking characteristic of Bing Local searches is how higherranking businesses appear to more frequently have images associated with their listings! Businesses that have pics may have greater chance of ranking well in Bing Local. Hours of Operation: Bing Local business profiles include a small “open” sign icon. Businesses might be a little more likely to rank better during times when they list themselves as being open, particularly in mobile search. Optimize Categories: Business categories like “Plumbers”, “Florists”, and “Attorneys” are core elements involved in local search rankings, yet having more categories to support those core categories is very important to ranking for a broad list of terms.

Optimize Specialties: Bing appears to treat “Specialities” similarly to categories or like subcategories, so add relevant specialties. For Restaurants, Integrate with OpenTable: Integrating with OpenTable to handle reservation scheduling will enable a convenient ”reservations” link to appear on the profile page in Bing which increases conversions and click through rates. Set Up Deals: Bing appears to have also integrated with Groupon, so if you have a Groupon offer going on, it could appear with your local listing in Bing, too. But, Bing Group Deals may be set up directly within the BBP as well. Yahoo!

Claim the Listing: Yahoo is actually far easier to claim and verify listings than Google or Bing. Yahoo allows you to verify your listings via email. So once you have a listing’s information completely 100% filled out, verifying it is as easy as prompting Yahoo and clicking a link on an e-mail. The Two Difference Listings: Yahoo offers two types of local business listing services, “Basic” and “Enhanced”:

Basic Listing: You can upload 1 photograph along with contact details, small business description, product services and contact details in this listing type. Enhanced Listing: You can upload upto 10 photograph, company tag line, detail business description and all basic listing features in this listing type.