Search Engine Utilisation

Google . Bing . Yahoo

Welcome to SEU

Many webmasters soon realized that external links would get their website ranked well and that is when they started to use techniques that are seen or termed as “Black Hat SEO”. A term used when one engages in activities that try to manipulate the search engine rankings. The objective with link building is to get links back to your website using your “product keyword” or variable thereof in the link text. Help Desk Software ITSM is seen as a valuable link and not easily manipulated. Links can be created by the following link building strategies:

• Blog posts that promote, discuss or compare products • Article marketing – where one writes product related articles and submits to “Article websites” where webmasters can use your article on their websites. The rule is that they cannot change your content and must leave the authors signature where links are pointed back to your website. • Reciprocal links from other industry related websites. Where webmasters agree to swap links with one other using requested “valuable” link text. Where Does Social Media Marketing Fit In?

Social Media could mean many things to us especially if one is not familiar with the term. Social media could be looked at in the following categories: • Social media advertising – using paid text or banner ads on sites like Facebook. These ads allow you to target your market based on their demographics • Social media book marking – Sites like “Digg” and “Stumbleupon” provide users with the ability to tag websites that they like or recommend. Social Book marking supports your search engine linking strategy

• Social media optimization – upload your videos to Youtube and optimize them using product related keywords and you stand the chance of getting on Google’s first page for your related keywords. By posting optimized content on websites like “Craigslist” & “Yahoo Answers” one can get ranked for related keywords in a short space of time. • Social media networking – many business owners attend regular networking meetings where the objective is to meet other business owners with the objective of doing business with each other. Social media websites like “LinkedIn” provide professionals with a way to establish relationships online where one can build credibility and introduce their products and services in an educational manner.

Search Engine Marketing (SEM)

Search Engine Marketing (SEM) generally covers two areas: Paid Search Advertising and Organic Search Optimization. Google Pay-Per-Click (PPC) is the most popular or well known method of advertising your products and services on the Internet. Even though PPC is one of the best forms of advertising, like all advertising, your exposure stops when your budget runs out.

With organic search, once you achieve a page one Google ranking you will begin to receive up to 75% more visitors to your website than with traditional Google PPC. So how does one go about achieving these often elusive rankings? Once you know the secret to obtaining search engine visibility, you will be motivated to participate in the process of developing your online brand.

Search Engine Visibility Search engine visibility means getting your company’s name and brand to appear on search engine results pages for many keywords that are related to your product or service. So how does one go about achieving this? Why do people use search engines today?

Analysing the Enviro and MarketingSherpa B2B Report 2009 identified that only 10% of people go to a search engine like Google, type in a keyword and then click through to a Web page and buy a product, all on the same day.